On the day that we launched, I was greeted on Twitter by Ali Grant, Director of Publicity of San Diego-based Be Social PR, a leading public relations agency specializing in social media marketing, event marketing, and digital publicity.
I am honored to have her guest blog today and respond to a question that I recently received on Facebook, “Why should a blogger join Geo Moms Connection’s directory?”
Here is her response:
PR agencies are looking to connect with bloggers to gain exposure for their clients!
Bloggers can review products, host giveaways, and essentially help to secure some buzz surrounding clients’ products and services. Bloggers are extremely influential because they have very loyal followers, and can act as a brand ambassador for promoting products and services.
While bloggers and brands are often trying to connect, it can be difficult to make the contact with the correct person – Geo Moms Connection can help to alleviate that issue. The database of bloggers by industry and location, as well as contact information will help PR agencies to easily connect with bloggers to help market their clients.
The database also helps give bloggers access to their favorite brands, and to help develop interesting and unique content for their readers.
Bottom line, we are excited to use the site and see it being beneficial for all parties involved!
If you would like to join our directory, please click here.